Canon U.S.A. has gigantic been a firm contender agency the film besides digital camera markets, eminent since its high-quality optics, specialist innovations, and intense resolution development. Since the beginning of this year (2001), Canon has released a full complement of new digital cameras, all designed and engineered to live up to Canon's competitive standards.

On the high end, the PowerShot Pro90 IS incorporates a 3.34-megapixel CCD, 10X optical zoom lens with image stabilization, and 12 EOS-based shooting modes. The PowerShot G2, the 4-megapixel upgrade to Canon's popular G1 model, is an SLR style prosumer model that features Canon's popular rotating LCD monitor, an external hot shoe, and broad range of automatic and manual exposure and shooting functions. Among Canon's consumer introductions are two new point-and-shoot dig cams for the amateur market -- the PowerShot A10 and A20 -- identical except for their 1.3- and 2.1-megapixel CCDs, respectively. Canon also came through with two new ELPHs -- the 2.1-megapixel PowerShot S300, with a retractable 3x zoom lens, and more recently, the PowerShot S110, with the same high-quality chip, but a shorter 2x zoom.

The 4-megapixel PowerShot S40, released concurrently with a bosom buddy model, the 3-megapixel PowerShot S30 (as quite over a greater Canon printer that they both copulate to directly), is a point-and-shoot polish digital camera that incorporates copious of the G2 features, but ascendancy a fresh compact, portable format. With the contrast of the rotating LCD monitor and external hot shoe, the S40 has nearly all of the advanced features of the G2, including an impressive range of automatic and manual exposure controls, a 3x optical zoom lens, JPEG and RAW file formats, and in-camera adjustment of image contrast, sharpness, and color saturation. In addition to these features, the S40 also offers an expanded ISO range, an additional metering mode, and the first direct-to-inkjet printer connection, enabling the user to make prints not only to the Canon C-10 Photo Card Printer, but also to the company's newest inkjet ("bubble-jet" in Canon's terminology) printer, the S820D. With a list price of only $799, the PowerShot S40 is sure to be a popular choice among business users, presume photographers, advanced amateurs, and even beginning photographers who want a high-quality digital camera that delivers large, sharp, colorful picture files.

Features
• 4-megapixel CCD delivering up to 2,272 x 1,704-pixel resolution images. 
• 1.8-inch, color LCD monitor. 
• 3x optical zoom lens, 7.1-21.3mm (equivalent to a 35-105mm lens on a 35mm camera) with auto and manual focus. 
• Up to 3.6x digital telephoto. 
• Full automatic, program AE, shutter priority, aperture priority, and manual exposure modes, as well as five preset exposure modes. 
• Manually adjustable aperture settings from f/2.8 to f/8.0, depending on zoom setting. 
• Manually adjustable shutter speed settings from 1/1,500 to 15 seconds. 
• ISO sensitivity equivalents: Auto, 50, 100, 200, 400, and 800. 
• Three metering modes: Evaluative, center-weighted average, and spot metering 
• White balance setting with seven adjustment modes. 
• Built-in flash with five operating modes. 
• Remote Capture utilities for controlling the camera from a computer. 
• JPEG and RAW still image file formats, movies saved as AVI / Motion JPEG and WAVE formats. 
• Images saved to Compact Flash Type I or II memory cards, 16MB card included. 
• Stitch-Assist mode for creating panoramic pictures. 
• Record up to 60 seconds of sound with individual images. 
• DPOF (Digital Print Order Format) compatibility. 
• USB cable for high-speed connection to a computer. 
• Canon Digital Camera 7.0, plus Arc Soft Photo Impression and Video Impression software. 
• Powered by Canon NB-2L rechargeable lithium-ion battery pack, with optional AC adapter.