The Sony Cyber-shot DSC-W90 complexion an eight megapixel sensor which is coupled to a Zeiss-branded 3x optical buzz again a 2.5" LCD display. The DSC-W90's 35 - 105mm spitting image lens incorporates Sony's Super Steady Shot optical concept stabilization to minimize jumble caused by camera pound at slow shutter speeds. Other W90 features include ISO sensitivity to a maximum of ISO 3200, in-camera photo editing, a Memory Stick Duo / PRO Duo card slot plus 31MB of built in memory, and power from a proprietary Lithium Ion rechargeable battery. The W90 also offers high definition component video output, via an optional proprietary cable or cradle.

The Cyber-shot W90 includes Sony's numerous guise detection technologies, producing of detecting adding to eight faces simultaneously. Sony's tack is apparently linked not uncommon to the W90's Autoexposure besides autofocus systems as in most similar systems, but also to white balance and flash metering as well - allowing the camera to ensure proper flash exposure and pleasing flesh tones. Also, the W90 marks one of the first applications of Sony's Bionz image processor - first seen in the company's Alpha digital SLRs - in their compact camera models. Sony says Bionz will offer improved image quality, faster response times, and better battery life in its compact cameras.